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Monday, December 3, 2012

How You Can Leverage Social Media to Get the Gig

Knowing what to include in your social media profiles could help you land a gig or a client. What Job Seekers Should (and Shouldn't) Include on Their Social Media Profiles [read story]

Intelligent Optimist Seeks Positive Pitches

All sections of the Intelligent Optimist magazine are open to pitches, so look on the good side of things to score a byline. [read story]

A Novel Idea for a Series: Adapting Your Novel for TV

If you've ever dreamed of writing a television series, today's guest poster Laurie Scheerhas invaluable advice to help you achieve your goal. Laurieis a former vice president of programming for WE: Women's Entertainment. She has worked as an assistant, d-girl, and producer for ABC, Viacom, Showtime, and AMC-Cablevision ... [read story]

San Antonio Seeks Freelancers

San Antonio Magazine is seeking freelance writers. Sixty to 75 percent of this local pub is freelance-written, and editors welcome pitches from out-of-state writers. [read story]

Another Surprising Secret to Great Novels

You've spent years polishing your novel into a tightly woven web of suspense, or perhaps a coming-of-age meditation about a beautiful life surviving in ugly times, and it didn't sell. Okay, maybe your tale is more profound than the tripe I've reduced it to, but the bottom line is, the damn thing's still sitting on a shelf ... [read story]

6 Delicious Recipes That Promote Brain Health

Earlier this year, a study showed that changes in the brain associated with Alzheimer's disease begin 25 years before onset of symptoms, and the easiest preventive strategy people can take in daily living is to modify their diets. While it is speculative to definitively declare that a change in diet ... [read story]

'Three Cups of Tea' Co-Author Commits Suicide

David Oliver Relin, the co-author of the best selling novel "Three Cups of Tea," has died in Oregon at age 49. Deputy Multnomah County Medical examiner Peter Bellant said Relin committed suicide ... [read story]

4 Simple Ways to Show Reporters Some Love

Relationship building is an important part of PR and media relations. If you have a good relationship with a reporter, you have a better chance of them contacting you when they need a source or a company to feature in a story. Of course, all relationships are give and take, and it's important that you focus on giving back to reporters ... [read story]

How a NonProfit Measures Audience Engagement

Putting a number on how engaged your audience is may not be easy, but it's not impossible. Consider following in the footsteps of Strategies to Overcome and Prevent (STOP) Obesity Alliance, a non-profit that works to prevent the spread of obesity-related chronic diseases. It wanted to measure how successfully it engaged advocacy organizations ... [read story]

Thursday, November 15, 2012

6 Tools for Managing Your Reputation Online

Nowadays there's a lot of personal information available on the Web. Each of us has an "online persona" by which people judge us. Unfortunately, managing your online reputation is anything but an easy task... [read story]

5-Point Checklist to Write Better News Releases

Millions of potential customers are searching online for businesses like yours. For the best results and biggest return, all you need to do is make your story clear and engaging. This simple five-step checklist will get you there... [read story]

How to Get Your First Job in PR

Public relations isn't the easiest industry to break into, but it's certainly not impossible. Here are a few tips to help you on your way into the world of PR. [read story]

Why You'll Be Healthier if You Take a Break

Good news: It's OK to take a break. It might even help your health. This infographic explains why... [read story]

Turn Your Browser Into a Typewriter

The free Internet Typewritersite will turn your web browser into a distraction-free black screen for writing your manuscript, complete with electric or manual typewriter sounds. Created byJohn Watson, the app will save your work online automatically so you can print, download or email your work to yourself... [read story]

Washingtonian Writers Wanted

The Washingtonian magazine is on the lookout for new writers, so give your pitches a D.C. angle. [read story]

How to Find Your Blogging Voice

It's one of the greatest feelings in the world! You write something on your blog that goes viral. Likes explode, comments go crazy, tweets multiply, and open rates are off the charts. That's what's great about blogging. So when the dust settles and the warm feelings of success fade... [read story]

Poet Jack Gilbert Dead at 87

Jack Gilbert, a poet whose words transformed lives and who won the National Book Critics Circle Award in 2005 for "Refusing Heaven" had died at age 87. [read story]

CONTEST: Design a New Cover for Bradbury's Fahrenheit 451

To celebrate the upcoming 60th anniversary of Ray Bradbury's Fahrenheit 451, Simon & Schuster is hosting a jacket design contest for the classic science fiction novel about book burning. We've included a copy of the current cover inside this post. The publisher recently extended the contest deadline, so you have until December 7th to submit... [read story]

Tablet Users Like to Buy Books

According to one study of mobile device usage, lots of United States tablet users are using their devices to buy books. [read story]

FT Backs Down on Paywalled Blogs

Back in mid-2010, popular blogs at the Financial Times began disappearing behind a paywall, amid promises that others would follow. The general attitude at FT has been clear: the idea that the FT should publish information for free is "an absurd notion"... [read story]

Writer, Novelist Tops Dream Job List

"Writer, journalist or novelist" was the third most popular childhood dream job among women in the United States, according to a recent report by LinkedIn. [read story]

Fake Name Generator for Writers

Having troubles building minor characters in your National Novel Writing Month manuscript? Try the Fake Name Generator! You can quickly sketch a new character from scratch with this handy tool... [read story]

Servio Seeks Marketer With 'Superpowers'

Servio is hiring! The fresh content merchandising company is looking for a new marketing manager to join its San Francisco office. In this role, you'll be expected to write enterprise marketing content "with the genius of Hemingway but be far less cantankerous and much more outgoing." You'll produce marketing assets... [read story]

Journalist Shot Dead After Reporting on Military in Mexico

An independent journalist was shot dead in Mexico on a highway outside Tehuacn, Puebla, shortly after reporting on a military operation in Mexico. [read story]

Tuesday, November 13, 2012

Author/Psychologist Susan Jeffers Dies at 74

Ms. Jeffers's popular titles included "Feel the Fear and Do It Anyway" and other books that encouraged self-confidence. [read story]

How to Blog in the Moment

We've the customary ban on offensive language for this post, as we feel it's necessary in this piece. If harsh language offends you, you may want to skip this one.In the Summer of 2005 I graduated from The New York Conservatory of Dramatic Arts with a ... [read story]

Prepare for Critics...the Nasty Ones

No matter how well written, your books will have critics. And I don't mean critics such as those who judge a work based on its merits or its intended promises, pointing out where it either fulfilled or failed those promises. I'm talking about nasty critics who sling mud at a book just because they can. These critics either have baseless grounds ... [read story]

Are Writers Finishing Great Novels, or Are Great Novels Finished?

Two of America's greatest living novelists, Tom Wolfe and John Grisham, have each come out with novels just in time for the holiday season. Both novels are second-rate. The reasons why reveal much about society and the future of fiction writing. Wolfe has written Back to Blood, a typically massive Wolfe-ian novel set in Miami, depicting the ... [read story]

Sleep Deprivation Is Destroying Your Brain

An infographic on sleep deprivation says going 17 to 19 hours without sleep is the equivalent of having a blood alcohol level of .05, while 21 hours sans shut eye is the same as being drunk. Worse yet, sleep deprivation is killing you. Just look at the infographic... [read story]

Your Office Desk Is Dirtier Than a Toilet Seat

Do you remember when you were a little kid at school, and germs spread around the classroom like wildfire? Now that you're an adult, life in the office is no different. Except instead of catching the chickenpox, you'll probably get hit with the flu. An infographic from MASTER Cleaners Ltd highlights the dirty secrets your seemingly-clean office is ... [read story]

Study: Four Major Issues Affecting PR Pros

It's being touted as "the largest and most global examination" of the public relations industry ever, and it confirms what we all suspected: The world is very different now. The Cross Cultural Study of Leadership in Public Relations and Communication Management conducted by the Plank Center for Leadership in Public Relations at The University of ... [read story]

Saturday, November 10, 2012

Transformational Journeys - Working With Archetypes

One day, as I was really struggling with the direction of my work in progress, I got up and began restlessly searching through my bookshelves and found an old, tattered copy of a book someone had given me years ago called, The Hero Within written by Carol Pearson. Since it was subtitled, Archetypes to Live ... [read story]

Pour Your Ideas Into Wine Enthusiast

Score a byline in this spirits mag by covering wine, fine food and travel. Founded in 1988, Wine Enthusiast has grown to become one of the world's most respected and quoted publications in the field of wine and spirits. [read story]

Parade Your Words for $3 Each

Not only is Parade the most widely-read magazine in America, it relies on freelancers for 80 percent of its content. How To Pitch: Parade [read story]

Tools to Outline Your Novel

No matter what kind of writing you do, a good outline can help you map your work. While exploring this excellent discussion thread on Reddit, we found five practical tools for plotting your next book. It will help you keep your characters, themes and settings organized, leaving you free to write... [read story]

Philip Roth Quits Writing

Philip Roth, the famous American novelist, has written his last book. That is, according to an interview published last month in the French magazine Les inRocks. The Pulitzer Prize, National Humanities Medal and twice National Book Award-winning writer remains one of the American favorites to win the Nobel Prize for Literature, and was this year ... [read story]

A Publisher's Year: Rebooting the Book

Sarah MacLachlan remembers her first e-reader. It was the Rocket eBook, which lifted off in 1998 and soon crashed back to earth. Although the device never caught on, MacLachlan, then a VP at Publisher's Group West, ever so briefly glimpsed the future. "I gave the Rocket eBook to my then nine-year-old daughter," recalls MacLachlan, now the ... [read story]

JOB: Media Relations Manager

Are you an education-reform fanatic, a super writer/editor, and eager to take a key position in downtown D.C. with one of the country's foremost education-reform think tanks? This position might be for you. The Position Fordham is a high-performing organization with a long track record of innovation and excellence within the domains of media ... [read story]

Returning to the Scene of a Memoir

Domingo Martinez, nominated for a National Book Award for "The Boy Kings of Texas," which recalls his difficult childhood in Brownsville, visits his hometown for the first time in almost 10 years. [read story]

A PR Pro's Guide to Organizing Contacts

We've all done it. You go to a conference or a networking event, collect a hundred business cards, and then do absolutely nothing with them. Or you're organizing an event or looking for a job reference, but you're not quite sure where that person's email address went. Wait, you did delete that one email—you can get it back right? Not likely, ... [read story]

JOB: Social Media Manager at Ulta

Does your current job situation have you feeling blue Sky High Top? How about a opportunity that would not only make others green Glow Stick with envy, but also leave you feeling absolutely tickled pink Dream Maker? ULTA might have that very opportunity for you. The beauty retailer and salon superstore is hiring a social media manager who can ... [read story]

12 Self-Defeating Phrases to Discard

It's hard to curb the tendency many of us have to criticize ourselves. Just today, I missed a turn I take several times a week, and I had to go about 20 blocks out of my way and make three right turns to get back on track. "Becky!" scolded that voice in my head, adding a few other things I can't mention for general audiences. I actually caught ... [read story]

6 Adjectives to Reconsider in Your Next Press Release

The product launch press release in the tech industry is a strange thing. In planning the release, every word is scrutinized, strategic messaging set, and executive quotes meticulously crafted. I'm sure they've tested keywords and the messaging ties into a broader company directive, yet my eyes glaze over when I read the inevitable stunning ... [read story]

7 Deadly Sins of Social Media

No matter how hard you try, you can't be everywhere on social media. And that's OK, according to Scott Stratten, a social media marketing expert. "Social media is not about being everywhere," he told attendees at the BlogWorld & New Media Expo this year. "You just have to be great where you are." Being great on social ... [read story]

Monday, November 5, 2012

Why You Can't Bury News on a Friday Anymore

Issuing bad news late on a Friday is a time honored practice. Whether it's the White House dropping details of a possible scandal or a major corporation releasing a layoff announcement, the idea is that no one—not even the media—will be paying attention when the weekend is mere minutes away... [read story]

3 Rules for Grabbing Readers' Interest

Dull. Boring. Monotonous. Lackluster. Weak. Words you NEVER want associated with your writing. Two experts can show you how to write content that's "exciting, irresistible, awesome": Ragan Communications' CEO Mark Ragan and PR Daily's Managing Editor Michael Sebastian... [read story]

Common Phobias Afflicting Creative Types

Lawn gnomes terrify me. I blame what had to have been some low-budget, made-for-TV horror flick I watched as a child—one that some unnamed authority figure should have stopped me from seeing. This phobia even has a name... [read story]

Small Biz Spending More on Social Media

Small businesses are steadily increasing the amount of time, money, and resources spent on connecting with their target audience through mainly Facebook and Twitter (their slow on the Pinterest and ... [read story]

25 Tips to Punch Up Your Writing

Whether you're a writing newbie or an old pro, it can never hurt to have a few more tricks up your sleeve. Whether you're writing a press release, blog post, or marketing copy, drawing from a rich pool of writing tips is always a plus. With that in mind, here are 25 quick ideas—some are old classics and some are more creative—to improve your ... [read story]

3 Ways to Promote Your Brand Without Facebook

Facebook is adjusting its algorithm to require brands to pay for exposure to their own fans. Recently, a blog post from Weber Shandwick mentioned that a Facebook vice president had announced that the free ride for brands is over. Frustrated by the lack of reach Facebook was allowing on the Dallas Mavericks Facebook page ... [read story]